Online streaming services are constantly trying to get the edge over their rivals with new innovations, and it’s likely that major developments will come thick and fast over the next few years.
With live-streaming blowing up across other areas of the entertainment industry, it could be time for Netflix and other streaming services to integrate this platform. The technology available today would allow streaming services to create high quality live drama series.
Live Streaming Has Boomed in Recent Years
It’s getting harder for streaming platforms to ignore the rise of live-streaming, which has boomed in recent years. For example, the online casino industry introduced the technology in the early 2010s, and live casino has grown into one of the most popular categories at these sites, showing the popularity of live-streaming formats.
Now, aside from the traditional casino classics like blackjack and roulette, there are live casino and game shows for players to choose from. These include titles like Lightning Storm, Deal or No Deal Live, and Mega Wheel. It’s clear from the diversity on offer at these sites that there’s a broad range of players in search of live content.
Live-streaming has boomed beyond the online casino industry as well, with Facebook helping the platform reach a global audience. Now, it’s used for everything from social media to ecommerce, and it looks like it’s here to stay.
Viewers Enjoy Live Content
There are various reasons why live-streaming has become so popular. The main aspect is arguably its interactivity. It allows viewers to comment and participate in the action as it unfolds, making them feel more invested in it.
A great example of this is in live ecommerce, where offerings like Amazon Live advertise products to people via live streams. Shoppers can comment and ask questions about items before they buy, and they can click links to purchase in real time. Ecommerce revenue from live-streaming has already hit $35 billion, highlighting how a vast amount of people enjoy shopping in this format.
Live sport is another example of how a great number of people want to watch events unfold in real time. The Super Bowl is watched live by more than 123 million people, while the soccer World Cup final is viewed by 1.5 billion people. Streaming platforms are already starting to offer live sports to tap into this huge market.
Infrastructure in Place for Live Dramas
The time could now be ripe for streaming services to expand their live offerings into other genres, such as drama. Amazon and Netflix have shown that they have enormous budgets to spend on content, with offerings like the Rings of Power and The Witcher costing the platforms multi-millions to produce. They have the spending power to invest in the technology needed to make live drama.
Netflix has also experimented with interactive content in titles like Black Mirror: Bandersnatch. That suggests that it could be ready to take this to the next level and allow for live interaction on real time drama shows.
There are going to be plenty of developments on streaming services in the years ahead, and it’s hard to predict the direction they’ll go in. Live-streaming is a difficult platform to ignore, so there’s a chance that it could be integrated soon.
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